Description

AI POTENTIAL IN DIGITAL MARKETING

Discover AI’s role in marketing evolution, essential concepts, real-world applications, and effective strategies for leveraging AI in digital marketing.

About this course
In this course, we delve into the dynamic synergy between Artificial Intelligence (AI) and digital marketing. Over the span of two modules, we embark on a journey through the evolution of AI and its pivotal role in reshaping modern marketing strategies.

Beginning with an overview of how AI has revolutionise digital marketing, we will cover its applications in retail, entertainment, and customer engagement. Topics include fundamental AI concepts, considerations for successful integration, and ethical implications, highlighting the importance of aligning AI with business goals to drive growth and enhance customer experiences.

WHAT YOU’LL LEARN

Module 1: Introduction to AI in Digital Marketing

• Overview of AI in Marketing
• The Evolution of AI and Its Growing Role in Marketing Strategies
• Introduction to AI Concepts Relevant to Marketing
• Real-world Applications and Case Studies
• Considerations for Integrating AI into Marketing Strategies

Module 2: Developing effective Prompts for AI in Digital Marketing

• Introduction to Generative AI in Digital Marketing
• Risks of combining Generative AI and Digital Marketing
• How To Use ChatGPT in Digital Marketing
• The importance of Effective Prompts
• Mastering Advanced Prompt Engineering Techniques for Digital Marketing
• Prompt Engineering: Application Cases for Digital Marketing